The Longshore Consultancy offers brand positioning and strategy, communications and reputation management, content and collateral – derived from decades of experience and innovative thinking.
We do this by combining communications with market insight and foresight. A progressive approach for a different, fast-evolving automotive and mobility landscape. We use expert knowledge of the automotive industry, brands and market trends to inform and shape business strategies. To give them the intelligence and authenticity to resonate more deeply in a more crowded market place. To change perception and behaviour. To find the sweet spot in the interaction between brands and audiences. To create a sustainable competitive advantage.
The dynamics of the car market have changed. Products from different carmakers are now almost equally good. Premium carmakers are going toe-to-toe with mainstream players. Value brands now compete on style. The volume brands are being squeezed hard and need a new edge. So what matters is the brand: differentiation and relevance but also integrity and authenticity.
Longshore has real insight into the automotive sector – from the electric and low-carbon agenda, through product planning to the latest in design thinking – and the knowledge of how changing trends can impact on a brand, presenting opportunities and risks. In an increasingly converging mobility landscape, Longshore also has vital understanding of the nexus between cars and personal mobility, transport, energy and the environment.
Although we create and implement communications campaigns, we also provide stand-alone market insight and strategic consulting. We’re called in by clients for which the automotive and related sectors are need-to-know areas even if they’re not core. So as well as having worked with automotive brands we provide specialist expertise to companies ranging from financial institutions and business services providers to intelligence houses and media agencies.